Business Imperatives
The client aimed to attract a new audience from the crypto community by integrating NFTs into their business model. They sought to use NFTs as digital passports or certifications of product origin, emphasizing the authenticity and exclusivity of their leather goods.
Outcomes
We developed a concept and functionality that integrates NFTs as digital certificates of authenticity, allowing customers to redeem them for leather goods and adding extra value to their experience. The platform connects the crypto community with the brand and includes tools for analyzing sales and tracking customer engagement.