Business Imperatives
The client aimed to create a platform with diverse content to attract users with different interests, such as recipes, home care, outdoor advertising, and beauty. They sought to foster user engagement through a donation system that supports creators while building a community to boost retention and traffic. Additionally, they wanted to leverage targeted advertising to generate revenue and ensure the platform's financial sustainability.
Outcomes
The project created blogs for various interests, supported by a donation system that helps authors and builds a community. The simple design and easy navigation improve engagement, encourage repeat visits, and enhance user retention.