Reasons to Know Your Target Audience

How to Define Your Target Audience and Why You Need It

If you are an owner of a business, you will definitely deal with clients, because you provide services for a specific segment. Many entrepreneurs believe that almost everyone is their customer, but this opinion is not quite correct. To run a successful business, you need to define your specific target audience and work only with it.

Reasons to Know Your Target Audience:

  1. You need to know people who can solve their problems with the help of your product or service.
  2. When you know your target audience, you can easily form a USP (unique selling proposition).
  3. You can plan a marketing strategy in detail, choose effective promotion channels which will help you to optimize your budget expenditures.

How to Define Your Target Audience

Explore your product.

Initially, you’ve created your product knowing that it can satisfy someone’s needs. Identify its purpose and functions, understand why a client needs it. Make a competitive analysis, find the disadvantages and advantages of your product.

Study the market.

When you enter the market with a certain product, you must understand its competitiveness. Study the statistics of competitors’ sales, analyze the behavior of buyers. Look closely at how the demand for certain goods changes the market and vice versa.

Form a portrait of a potential client.

List the main qualities of your potential buyer. The definition of the basic characteristics of a customer will show you what channels you should use to contact him, what communities are the best to look for, how to set up logistics, what promotions/events to arrange etc.

To Create a Portrait of a Customer You Need to Answer the Following Points:

Main characteristics:

  • sex
  • age
  • geography
  • solvency

Additional characteristics:

  • education
  • marital status
  • employment


  • hobby
  • literature preferences
  • preferred social networks
  • values


  • customer’s pain (a problem that they can solve with your product)
  • customer’s fears about the product
  • what defines a decision making

If you still have any questions regarding the target audience, please contact us at, and we will send you a template for a portrait of a potential client.