- Augmented And Virtual Reality After Covid-19
- Utilize it to test new products and perform simulations
- Save precious time and money on product design
- Explore the risk-free possibilities before investing
- Use it to showcase products all over the world
- Drive your sales with true-to-life visualization
- Let customers choose from alternatives
- Enhance the customer experience
- Collaborate on a global scale
- Train and educate your employees
- Outrun the competition and transform your field
Augmented And Virtual Reality After Covid-19
The Covid-19 pandemic has significantly prompted the adoption of virtual reality and augmented reality technologies as businesses have turned to remote work. AR/VR has come a long way, from a specialty innovation to a growing trend across multiple industries. VR could add $1.5 trillion to the global economy by 2030, it’s clear the technology will play an essential role in the future of business.
In this article, we’ll share how the pandemic and advancements made in technology have catapulted the growth in demand for AR/VR solutions.
Virtual reality is amongst the technologies that have existed as early as the 1960s. Today, it’s making a comeback into numerous forms of our daily lives—this high-end simulated experience created by using digital hardware and software to provide a real-world experience, VR is generally associated with the gaming industry, but its applications for business hold a very interesting promise. Here are some tips on how your company can profit from virtual reality.
Utilize it to test new products and perform simulations
Developing a new product? Test runs, reliability checks, and tests cost a lot of money. Advanced virtual reality technology can help you cut those resources and save thousands of dollars. It allows you to study your products in detail during the pre-production and testing phases. Avoid costly mistakes and change the way your engineers work. Therefore, saving the number of iterations of a product is brought to an absolute minimum. And one iteration of a complex product combining electronics and mechanics runs into the millions of dollars and can give you a multi-year head start over your competitors if done the right way, with support from professionals such as engineers who collaborate on such technologically complex projects.
Save precious time and money on product design
Speaking of money, product design and prototyping is another area where virtual reality can effectively reduce unnecessary costs. Virtual prototyping will allow you to see a product (or building) from different angles, in different lighting, or in different conditions and help you make important decisions about materials or colors.
Any design process takes time and iterations, but the ultimate goal of virtual reality is to reduce the number of physical prototypes required and increase the accuracy of each iteration.
Explore the risk-free possibilities before investing
Designers, managers, and your clients will be able to see everything from all sides without having to pay for a physical layout. No need to haul your new office design concept around your current locations. One high-quality VR headset with a computer can get you there, saving you literally millions of dollars in bad decisions.
Use it to showcase products all over the world
Is your product too big to transport to an overseas trade show and show it to potential customers? A photo or 2D visualization might not lead to a decision, but a realistic 3D model in virtual reality can help you convince buyers. Not only will they see how the machine or product works in real-time, but they will be able to interact with it.
Drive your sales with true-to-life visualization
We’re so used to seeing product pictures or visualizations that most of us are no longer impressed by them. Increase your sales by allowing your customers to really immerse themselves in the product and leave them wanting more. Don’t rely on cheap visuals that may not live up to your product’s expectations.
Let customers choose from alternatives
Catalogs and presentations are a thing of the past. In the coming future, your customers will choose between alternatives in virtual reality, where they can touch, change, and try your products before they buy them. For example, customers will be able to customize a new car to their liking or select furniture in the style and color they prefer. Without having to show all the alternatives.
Enhance the customer experience
A good customer experience should be an essential part of any functional marketing strategy. Enhance it with virtual reality: promote a new tourist attraction or hotel room in a unique and personalized way, or let people actually walk into the great new office building you’re designing for them.
Create a truly personalized experience and get loyal customers for years to come.
Collaborate on a global scale
Bringing together experts from different parts of the world to work on your product can be almost impossible. With virtual reality, different teams or branches can connect and collaborate more efficiently, share insights, and innovate much faster.
You’ll work in the same environment, on the same model, and share feedback in real time. With maximum efficiency.
Train and educate your employees
Provide your employees with a safer and more productive way to learn and train. Companies are also using AR/VR technology for educational purposes. Your employees can learn complex technical skills or learn a new profession from the comfort of their own homes. A newcomer can learn a technical process in a virtual room.
Outrun the competition and transform your field
It is very difficult to generate sales and attract the customer’s attention when all your competitors offer similar products at similar prices. Achieve a competitive advantage by offering something new and bringing fresh air into your field. Allow your customers to experience your mission first-person instead of showing them a flyer.
The power of storytelling is incredibly powerful when used correctly. It can create an unforgettable attachment to any brand and become a reason to buy for life. There is no price you can put on a loyal and supportive customer.
Obviously, technology that a few years ago was mostly experimental toys is easily incorporated into our lives. Augmented reality is no longer the future. It has become a mature and convenient tool for both business and entertainment. In addition, VR headsets are getting cheaper every year and are becoming popular in the B2C/B2B market, which also increases the demand for the technology.