6 Simple Steps to Make a Website in 2020
Nowadays it’s important to have a website that allows you to communicate with customers and sell products or services.
In this guide, we are going to help you to set up your own website. It’s easier than you think.
The essential steps to launch a website are the following:
1. Understand what type of website you need
There are different types of websites. The type or combination of types you choose will depend on what you want to achieve with your site and the functionality you’ll need to accomplish this.
Main types of websites:
- E-commerce site. Here you’ll be able to showcase your products or services and allow visitors to buy them online.
- Business card site. For some small businesses, a single-page website with the name, description, contact info, and logo (optional) may be all that’s needed.
- Portfolio site. A portfolio site is similar to a business card website, except you’ll have a section on the web page where you showcase your work and give people an option to contact you.
- Blog or website with a blog. A blog can be an extra feature for any website, or it can be a separate kind of site on its own. It is a regularly updated page or website that is written in an informal or conversational style and typically run by an individual or small group.
Product brochure site. This kind of website is an extension of your company’s sales and marketing efforts.
2. Picking a website building platform
Unlike the days of old, you don’t need to manually develop a website to make something amazing. In fact, you can choose among a myriad of platforms to help you construct a website without writing a single line of code.
The most popular website builders in 2019:
- WordPress (free) 52%
- Wix (paid) 7%
- Joomla (free) 4%
- Progress Sitefinity (free) 4%
- SquareSpace (paid) 4%
- Weebly (paid) 2%
This is only a handful of systems you can use.
You can contact our developers HERE and they would be happy to advise you on a proper platform and tell how it could help your business.
3. Decide on a Good Domain Name
The next step is finding a good web hosting provider and coming up with a good domain name. Both of these elements are vastly important if you want to build a website that is successful.
When coming up with a name, ask yourself:
- Does the name match the content? It’s a good practice to match.
- Is the name of your site short? The shorter a name is, the easier it is to type. A long name could lead to misspellings or avoidance from users and is harder to memorize.
- Is the domain name easy to spell? A simple misspelling of a word in the name could cause traffic to go elsewhere.
- Are you using the right domain extension, like .com or .net? Some extensions will not be available to you depending on where you live. Today, there are plenty of extensions available depending on industry and purpose. Be creative.
4. Choose Your Hosting Provider
Once you’ve chosen a domain, the next step is to decide where to host your website. A host is a service that actually stores your website and transmits it to online visitors.
The functionality and performance of your website will depend on your hosting provider. The host makes sure your site is available to potential readers 24/7, and it’s where your files are stored online.
The wrong web host can cause many problems with your website. Just imagine choosing a mobile company that has no reception. Your web host is a major piece of the puzzle to maintain a successful internet site. Therefore, it’s crucial that you choose a reliable provider.
5. Create Your Website Content
Content is information that will be presented on your site. It’s important to create and maintain useful, unique, and clear content so your visitors can easily understand your message. Poorly written and badly presented material can frustrate and discourage visitors from staying on your website or coming back.
There are two questions you have to consider when creating content:
- Is content relevant and exciting to your audience?
- How should content be presented to your target audience?
Recommendations regarding the content:
- Homepage – On homepage, you should include the name of your business, where you are located, and a simple pitch that includes a few lines about what makes you unique and/or why customers should choose your business.
- Products or Services – This page should offer details about the products you sell or services you provide. Spend one to five sentences describing each type of product or service you offer and then list their prices.
- About Us – Provide your company background and list organizational memberships like the Better Business Bureau. Also, include customer testimonials; these help your company build more trust and credibility.
- Blog – Create an editorial calendar to determine the blog content that will help you connect with your customers and community.
- Contact Us – Your address, email, phone number, your opening hours, and links to any social media accounts such as Twitter and Facebook should appear on this page. You should also embed a Google map, if applicable.
6. What about Design?
Creating visual web designs is a hard thing to do. In fact, we’d say that online there are more examples of terrible designs than good ones. Don’t let your website be the bad one.
This is not a guide for professional designers, but it will give you some tips that in our opinion always work:
- Try to use a light (or white) color for the background.
- Choose attractive colors that complement each other. Use Adobe Color if you need help.
- Keep the design clean, simple, and leave white space between the elements.
- Don’t use too many fonts: one for the titles and another for the text is usually enough.
- Keep a consistent style and format. The users should not notice any differences between your pages. Don’t create Frankenstein.
- Your website should also be perfectly adapted to mobile devices.
- Any images you add must look professional. Don’t upload a selfie you took in front of a bathroom mirror. Keep in mind that today’s smartphones take very nice photos. If you plan right, you can get great headshots.
- Less is more. When in doubt, go minimal.
You can contact our designers HERE and discuss the design of your future website with them as well.
Congratulations – you are ready to launch!
Last but not Least – Keep Improving Your Website!
If you’ve already created your website and published it, you can start promoting and optimizing it in order to increase visits and improve the user experience.
- Update your website: Websites are not books. Once published, they can still be updated. Make sure that you create new and relevant content when you have the chance and that you are constantly updating the website. For example, imagine a restaurant’s website: if the menu changes, it should be reflected on the website as quickly as possible.
- Online positioning: To attract as many visitors as possible, you’ll have to optimize your website. It is not very complicated but it requires time and work. You can contact our SEO specialists HERE (link) to have a conversation about how your website can get good SEO ranking.
- Web analysis: Your efforts at online positioning will be useless if you don’t measure your website traffic. That’s how you’ll know whether it’s working or not. The most popular website analysis tool is Google Analytics. And it’s free!
- Of course, once you publish your website, you should register with Google Search Console to notify Google that your page exists. Or at least send your website’s URL (address) to Google so that it can index it.
- Email marketing: Another usual strategy, especially for business, is to send newsletters to visitors in order to keep the contact. It is especially useful for online stores, small business, and bloggers. Email marketing is a science itself. You can read this guide to find out more information on how to get started with sending newsletters.
- Social media: Finally, most websites also have social media profiles (e.g. Facebook, Instagram, Twitter, LinkedIn, etc.) to enable interactions with their visitors (and potential visitors). This works especially well for visual professionals, like illustrators, jewelers, or photographers.
Hopefully, this small guide has helped you understand how to create a website from start to finish.
It is a must for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to share your thoughts by contacting us. Let us help you with the development of an effective website solution for your business.